Product Marketer
Labake
Adejumo.
I bridge the gap between products and the people they’re built for. I launch features, design campaigns, and build messaging that helps users understand why a product matters, and then actually use it.
Previously at Onboard (Coinbase-backed), Cowrywise, and Afrilearn
What I Do
Go-to-Market Strategy
Taking products from concept to launch, aligning positioning, messaging, and channel execution to drive traction.
Lifecycle Marketing
Designing multi-channel journeys that move users from sign-up to activation to retention, using segmentation and sequencing to deliver the right message at the right time.
Brand Storytelling
Crafting narratives that connect with users emotionally and communicate product value clearly, whether that’s a launch announcement or a full campaign.
Customer Research
Talking directly to users, listening to how they describe their problems, and translating those insights into messaging and product decisions that actually resonate.
Selected Work
Real campaigns, real results.
Great marketing starts with a conversation.
Whether it’s a product launch, a campaign, or a brand that needs sharper messaging, let’s talk.